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ELATHR Business

Legal

Privacy Policy

Last updated: 18 October 2026

This policy explains how ELATHR Business (“we”, “us”) handles personal information collected through this website and the services offered on it. Head office: Port Sudan, Sudan. Coordination hub: Dubai, United Arab Emirates. For any privacy question or request, contact info@elathr.com.

1. Information we collect

  • Enquiry form. When you submit an enquiry we collect the details you provide: your name, business email address, organisation name, phone number, the service you are interested in, project or delivery location, required timeframe, urgency, estimated scale, your message and any optional PDF document you upload. Documents are kept in access-restricted storage. You may also choose to opt in to occasional updates from us.
  • AI assistant. If you exchange messages with the website assistant, we process the messages you send to generate a reply. General conversation messages remain in this page session and are not saved as enquiry records. The separate project requirement journey collects organisation and project details, contact name, work email and an optional telephone number only after you agree to enquiry processing. A requirement becomes an enquiry when you review it, submit it and receive a submission reference.
  • Technical data. When you submit an enquiry or chat, we record a hashed network address with an enquiry solely to prevent abuse and repeated automated submissions. Chat requests use a temporary in-memory network-address rate limit. Hashing reduces direct exposure of network addresses; it does not make them anonymous or impossible to guess.
  • Analytics. If, and only if, you accept optional analytics cookies, usage information (pages viewed and interactions) is collected to help us improve the website.

2. How we use information

We use enquiry information solely to review and respond to your request and, where you have opted in, to send you occasional updates. We do not sell personal information and we do not share it with third parties for their own marketing. Analytics data, where collected, is used in aggregate to understand how the website is used. Assistant analytics events do not include conversation text, contact details or requirement answers.

3. Your choices and consent

Submitting an enquiry is voluntary; you decide what details to share beyond the required contact and project details. Marketing updates are sent only if you tick the opt-in box, and you can unsubscribe at any time. Optional analytics are loaded only after you press “Accept” in the cookie notice; declining keeps them off. You can change your choice at any time by clearing this site’s stored data in your browser settings, after which you will be asked again.

4. AI assistant

Messages sent in general chat are processed through Lovable AI Gateway using OpenAI GPT-6 Astra to generate replies. The assistant is automated, not a human employee, and is instructed to answer only from approved company content. Structured project requirement answers are kept separate from the AI conversation and sent to the enquiry store only when you submit them with consent. Please do not share passwords, payment or banking information, identification documents, confidential beneficiary data, sensitive health information or classified procurement documents.

5. Sharing and service providers

We rely on a small number of service providers to operate this website, including providers of website hosting and the access-restricted enquiry database through Lovable Cloud, and Lovable AI Gateway and OpenAI for general chat. Google Analytics processes optional usage events only when configured and you have accepted analytics. Submitted requirements are available to the ELATHR team through the access-restricted enquiry store; automatic email forwarding and CRM integration are not enabled. We may also disclose information where required by law, regulation or legal process.

6. International transfers

Enquiry information is stored in Lovable Cloud’s access-restricted database; optional enquiry documents are held in private storage. Our service providers may process information in countries other than your own. The specific hosting locations and applicable transfer safeguards need confirmation from ELATHR and its providers before they can be stated here.

7. Retention and security

General chat and unsent requirement answers are not persisted by this website and are cleared on page reload. Submitted enquiries remain in the access-restricted enquiry store until removed by an authorised administrator; an approved retention period and automated deletion schedule have not yet been established. The website is protected by technical measures including encrypted connections, access-restricted storage, spam protection and rate limiting. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your rights

Subject to applicable data protection laws, you may ask us for access to the personal information we hold about you, ask us to correct or delete it, object to or restrict certain processing, or withdraw a consent you have previously given. To exercise any of these rights, email info@elathr.com with details of your request. We may need to verify your identity before acting on it.

9. Children

This website is intended for business and organisational use and is not directed at children. We do not knowingly collect personal information from children.

10. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or the law. The date at the top of this page shows when it was last revised. Continued use of the website after a change means you accept the updated policy.

11. Contact us

ELATHR Business — head office: Port Sudan, Sudan; coordination hub: Dubai, United Arab Emirates. Email: info@elathr.com. If you have a question about this policy or how your information is handled, please contact us first; we will do our best to resolve it.

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